Privacy Policy
How SenseOn collects, uses, and protects your personal data.
Introduction
SenseOn Tech Ltd ("SenseOn", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
SenseOn Tech Ltd is registered in England and Wales (company registration number 10701636) with its registered office at 8 St. James's Square, London, SW1Y 4JU. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information we collect
Information you provide
- Contact details (name, email, phone number, company name) when you submit a form, request a demo, or sign up for a trial.
- Communication content when you contact us via email or through our website.
- Account information if you create an account to access our platform.
Information collected automatically
- Device and browser information (browser type, operating system, screen resolution).
- Usage data (pages visited, time spent, referring URL) via analytics services.
- IP address (used for security, rate limiting, and approximate geolocation).
- UTM campaign parameters for marketing attribution (source, medium, campaign).
- Cookies and similar tracking technologies (see our Cookie Policy).
How we use your information
We use the information we collect to:
- Provide, maintain, and improve our website and services.
- Respond to your enquiries and fulfil demo or trial requests.
- Send you relevant marketing communications (with your consent).
- Analyse website usage to improve user experience.
- Detect and prevent fraud, abuse, and security incidents.
- Comply with legal obligations and enforce our terms.
Legal basis for processing
Under UK GDPR, we process your personal data on the following bases:
- Consent: For marketing communications and non-essential cookies.
- Contract: To fulfil services you have requested (demos, trials, platform access).
- Legitimate interest: For website analytics, security, and improving our services.
- Legal obligation: Where required by law or regulatory requirements.
Data sharing and transfers
We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website and services, including:
- Cloud hosting and infrastructure providers.
- Analytics services (Google Analytics).
- CRM systems (HubSpot) for managing customer relationships.
- Marketing platforms for advertising attribution.
Where data is transferred outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions.
Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact and enquiry data is typically retained for 24 months after your last interaction. You may request deletion at any time.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your data (right to be forgotten).
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time.
To exercise any of these rights, contact us at privacy@senseon.io.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Updates to this policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
Last updated: March 2026